FREE

Free – Rudimental ft Emeli Sandé

The moment when you find a song that describes exactly how you are feeling at one particular moment in your life. (Except that I’ve tried yoga and pilates lol) Love this video clip, it’s so inspiring.

This is the Official Video for ‘Free feat. Emeli Sandé’ featuring real life wing suit flier and extreme sports athlete Jokke Sommer gliding through the air around the Eiger mountain in the Alps.

The visual was directed by Stu Thomson and required no post-production for the stunts, with Sommer displaying his real ability on film.

I don’t do yoga, never tried Pilates
Not many people want me at their parties
Tryna find my place, some place, oh I, oh I, oh I
I drink a little more than recommended
This world ain’t exactly what my heart expected
Tryna find my way someway, oh I, oh I, oh I[Chorus:]
See, whoa, c’est la vie
Maybe something’s wrong with me
But, whoa, at least I am free, I am free
Yeah, whoa, c’est la vie
Maybe something’s wrong with me
But, hey, at least I am free, I am free

If you ask the church then I am no believer
Spend Sundays asleep I’m just another dreamer
Still tryna find my home sweet home, oh I, oh I, oh I
I guess I ain’t too good for money neither
I got two left feet, no, I’m no Jackson either
Just tryna find my way someway, oh I, oh I, oh I

[Chorus:]
See, whoa, c’est la vie
Maybe something’s wrong with me
But, whoa, at least I am free, oh, oh, I am free
Yeah, whoa, c’est la vie
Maybe something’s wrong with me
But, whoa, at least I am free, oh, oh, I am free

Just tryna find my home sweet home, sweet home, sweet home, sweet home,
I drink a little more than recommended
This ain’t exactly what my heart expected

[Chorus:]
Whoa, c’est la vie
Maybe something’s wrong with me
But whoa, at least I am free, oh, oh, I am free
Yeah, whoa, c’est la vie
Maybe something’s wrong with me
But, whoa, at least I am free, oh, oh, I am free.

Whoa, c’est la vie
Maybe something’s wrong with me
Whoa, at least I am free, oh, oh, I am free
Whoa, c’est la vie
Maybe something’s wrong with me
Whoa, at least I am free, oh, oh, I am free.

FREE Big Mac

I’m not a huge advocate of junk food. However I believe in everything in moderation with regular exercise will be fine, so the occasional Maccas snack or meal isn’t really that bad for you.

This isn’t the first time that I’ve blogged about McDonald’s. So clearly their advertising efforts continue to impress me. Plus throw anything FREE at me and I’m likely to pay some attention, especially if it is food.

The latest McDonald’s campaign is the “Big Mac Chant“. It is a very clever, well thought out social media campaign with a high level of community engagement.

For those who are not familiar with this campaign, basically the challenge is to upload a short, creative video clip that delivers the ‘Big Mac Chant’ – which is a small song that describes the ingredients of a McDonald’s Big Mac.

This campaign has been heavily advertised across T.V, Outdoor, Print, and all Social Media channels. With some of the most creative videos getting aired on T.V

Here is the Youtube clip of some of the most creative clips.

The ‘call to action’ to get online and vote for your favourite clip. In return you will receive a FREE Big Mac reward. I happened to click on a Facebook Advertisement that lead me to complete this for my Free Big Mac.

There are a lot of videos already uploaded onto the wesbite, so it’s a bit overwhelming. After a few clicks, I ended up choosing any random video. I then was invited to sign up using my Facebook account, or create a profile using my email address in order to receive my free voucher.

I use to be opposed to logging into things using my Facebook account. Simply because I was never really comfortable with sharing my personal details that I have on Facebook. But now, because of the ease of connectivity, I happily sign in with Facebook for most things.

So ok, the appeal of a FREE Big Mac really kept me going here. Because what I had to do now was login to my account using my browser on my Smart Phone. Once I logged in, I could see my voucher on my phone. I had 3 days to claim it. It was quite a clever little voucher that you had to present to the cashier and swipe your screen to redeem it.

This was a very practical and completely paperless transaction, which gives this campaign extra points. Plus, this campaign targets the under 40 year old age group extremely well.

So here’s a photo of my FREE Big Mac.

Free Big Mac

It was pretty tasty. mmm noms. #bigmac